The behavior of people in the workplace is varied and articulated: The design must support the complexity and unpredictability of actions, taking into account the needs of the individual within the group.

Different generations share the same work spaces with different technological approaches and experiences. Considering diversity as a strength makes it possible to create spaces that guarantee the balance between the multiple methods of working.

Borders that are less and less structured and defined characterize the current work space where the possibilities for choosing and using the space itself are numerous. Services increase and the use of media is optimized around the needs of employees.

If the work space reflects the culture and desires of the collaborators, a sense of belonging to the brand develops, capable of maintaining connections and consequently attracting new talent.